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FLIPPING CATALOGUES -
Where do I go from here?
As elsewhere in life, you get what you pay for. Assuming you decide you want something
more than the limited functionality of the free service, you have three alternatives.
The first is to purchase the appropriate software or service (many offer a free 7-
Gary Bigwood, Catalogue Designer, www.a4cs.co.uk
VCABs recent Cath Kidston demonstrating full surround branding
Hotspot detector
Marketing departments can also test trends by, for example, sending their best customers links to 'evaluation' catalogues prior to committing to print. By analysing feedback they'll be able to see who's looking at what (and for how long).
Article as featured in Catalogue & ebusiness Spring 2011
ZMags hotspot detector, see which products they enlarge
Research will help you establish what's best for you. You don't want to pay for bells and whistles that you're not likely to use! Upgrades from free entry level services from the likes of issuu will enhance functionality and cost from $19 US dollars per month. Or you might go for a more sophisticated, more expensive option from the likes of Ceros, Pagesuite, ZMags (and others).
Try out the flipping page catalogue. Drag the page to turn the catalogue pages.